The World’s Leading Independent Agencies 2014: BSUR

Marieke Dekker Article

'Concept brands' based on inspiring values, helped by agencies with broad-ranging creative skills, will usurp heavy-handed 'product brands'. Inspire or expire? When you find yourself sitting across from a client, shifting in your seat, trying to rationalise your creative direction ...
Marieke DekkerThe World’s Leading Independent Agencies 2014: BSUR

BSUR opens São Paulo office

bsur Press release

2 April, 2014, Amsterdam - After having opened BSUR Shanghai in January 2012, BSUR (‘be as you are’) now has expanded its international micro-network with the opening of BSUR São Paulo. Located at Rua Harmonia, in the vibrant Vila Madelena neighbourhood, BSUR ...
bsurBSUR opens São Paulo office

How to Optimize for Baidu

bsur Article

Baidu workshop by BSUR and V2Future - A few days ago, marketers from all over Europe attended an afternoon workshop organised by BSUR and, native Chinese business consultants, V2Future on the easiest way to put your business on Baidu, the #1 ...
bsurHow to Optimize for Baidu

Glenmorangie appoints BSUR to global account to lead fully integrated communication campaign

bsur Press release

December 2013, Amsterdam - Glenmorangie (LVMH), Scotland’s favourite single-malt whisky brand has appointed BSUR (be as you are) to handle its global communications account. Following a multi-agency pitch, BSUR takes the creative lead on a fully integrated communication campaign. BSUR met ...
bsurGlenmorangie appoints BSUR to global account to lead fully integrated communication campaign

Creativity begins in the boardroom

bsur Article

BSUR on CampaignLive Brands need to be creative and innovative in their decision-making, even before they bring in the admen. Not so long ago, we were pitching for a global vodka brand. The brief: to position a not-so-premium vodka in ...
bsurCreativity begins in the boardroom

Can I see your passport please?

bsur Headline

Target group visualisation for NBTC Holland Marketing. Each year, the Netherlands is visited by almost 12 million international travellers. To understand the wants and needs of these incoming tourists, NBTC Holland Marketing uses personas: profiles of fictional visitors to the ...
bsurCan I see your passport please?

BSUR and V2Future start partnership with Baidu as a first client

bsur Press release

Amsterdam, Shanghai, October 2013 -  BSUR and V2Future start partnership to bridge between China and Europe. Baidu, the leading Chinese search engine, the first shared client. BSUR with offices in Amsterdam and Shanghai, and V2Future, with offices in Amsterdam, Shanghai, ...
bsurBSUR and V2Future start partnership with Baidu as a first client

Sainty’s baby is born

bsur Headline

And we named her Dutchi. BSUR was asked to create a new baby brand under which future products will be introduced on the Chinese and international market. The brand has been built from scratch, starting with a proper brand essence ...
bsurSainty’s baby is born

Introducing the Shanghai Team

bsur Headline

Have a tea at 600 Shaanxi Road. One and a half year after the official launch of BSUR Shanghai, the business is growing at China speed. Launched as a creative brand consultancy and providing mainly Concepting consultancy, BSUR Shanghai now ...
bsurIntroducing the Shanghai Team